So the Three Stripes seem to have unveiled a new slogan here at Indian Wells: Adidas Is All In. Kind of random and not the most inspiring choice, especially when "Impossible Is Nothing" works so well. I'm guessing it's less directed towards consumers and more a statement of reassurance for their stable of players. "We got your back," is perhaps what they intend, while all I hear is "We bet the ranch on you so go out there and win or else we're homeless. No pressure!"
As it is, Adidas literally does have their backs, although again, if you really think about it, sense it makes none:
And yes, that is "All Fernando" goosing Rafa. The dude likes titties and he doesn't care what they're attached to.
(Pics: Forty Deuce)