In a somewhat surprising move, Baby E opens up a bit on her Fer Fling:
Generally, she does not complain about the media attention, but was shocked by the intensity of it when she started dating Spanish player Fernando Verdasco towards the end of last year, a relationship that lasted only a few months.
"It was something new for me," Ivanovic said. "I hadn't realised that people would be so interested in my private life, but all of a sudden that changed. People followed us around and took photographs. To be honest, it took a lot of energy out of me.
"All of a sudden I was facing these questions and everyone was approaching me about it. Whenever I went out people were looking at me. I was always in the spotlight. I just felt: 'I can't even have an evening to myself, an evening in private'.
"I have learnt from this experience. Next time I would handle things differently and talk less about it. I just think it's important to live your life. Obviously, being in the public eye you have less privacy, but it's important to keep a bit of your life private."
And she talked up living in Basel and trying to stay under the radar in Belgrade:
"Not as much. And even if people do recognise you I think they're more used to seeing famous people. There are quite a lot of famous people who live in Basle, like Michael Schumacher, so they keep their distance and give you privacy.
"That's something that I like. They also have a different mentality. They're much more laid-back and reserved than Serbians, who can be very emotional and have short fuses."
The success of Ivanovic, Jelena Jankovic and Novak Djokovic has transformed the Serbian sporting landscape.
"Tennis is now one of the major sports and everyone knows about us," Ivanovic said. "Even if I'm just sitting in a car people hoot their horns and stop. I'm recognised everywhere. It's impossible to go for a walk in the city by myself or with a friend. In fact, I rarely go out of the house. I just stay with my family or go to the houses of relatives and friends.
"There is one restaurant near the river that I like to go to occasionally with my parents, but people still come up and ask for photographs. Some even come over to offer me advice on my game."
The kid is shy, y'all. In case you didn't know.