Leave it to JJ to come out of left field.
She's announced her clothing deal with ANTA.
They'll be designing a separate line for her called "JJ Generation." No financial details have been released.
What's ANTA? Good question, and let me tell you, it was hard getting any real information on the company.
- Started in 1994
- Their slogan is the ever so JJ appropriate, "Keep Moving"
- Their website plays "We Will Rock You"
- As of late 2007 they had a 3.2% market share, far behind Li Ning
- Steve Francis (aka, Stevie Franchise) signed a deal with them in 2007.
Reaction around the interwebs seems to be pretty "meh". Lots of questions about the product quality and reputation and what not, but I guess we'll just wait and see. It's just so odd to me that the world #1 is signing with a brand that is unknown in the western world.
The disconcerting thing is that she's been practicing all week with her Reebok shoes. Shouldn't be she breaking these ANTA shoes in? They look awfully cheap and inflexible. If she gets plantar fasciitis it's all on her.
